Consumer Behavior Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Create refined, actionable customer segments that transcend surface-level demographics and data.
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Scenario Planning Amid Uncertainty: Revive Forecasts and Long-Term Strategy

Discover how scenario planning and Commercial Analytics help business leaders navigate uncertainty, drive ROI, and future-proof long-term planning.

Tariff Defense: Navigating Tariff Shocks with Commercial Analytics

Tariffs creating chaos? Discover how brands can use Commercial Analytics to turn pricing shocks into strategic opportunity.

Stop Gambling, Start Strategizing: MMM – The Secret Weapon of Smart Upfront and Newfront Buying

It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage

The Gravitational Pull of Retail Media

To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.

The Cookie That Just Won’t Crumble: What This Means For Your Marketing Measurement Strategy

On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.

Brand Sponsorships: Vanity Play or Untapped Opportunity?

Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.

Time to Double-Down on Connected TV Advertising

Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.

Data Doesn’t Lie, but Your ROI Metrics May Mislead

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

Nespresso Shifts to Forward-Looking Analytics to Achieve High Analytic Adoption

Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.

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