It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage
To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.
On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.
Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.
Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.
