Marketing Budget Archives | Page 2 of 3 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Industry

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Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be constantly changing but planning for success is still possible.

Defending Your Budget for the C-Suite

Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.

How VF Corporation Combated the Changeable Market

Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%

ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times

While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.

Cannes Lions 2022: The Magic Lies in the Unexpected

After two long years of virtual networking and conferences, this year’s Cannes Lions proved to be a fantastic opportunity for the advertising industry to finally come together again.

Is Hyper-Targeting Overhyped?

Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

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