Marketing ROI Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

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Why DIY MMM Rarely Makes a Splash

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

The Four Stages of the CFO – CMO Partnership: A Simple Tool to Assess and Strengthen Your Partnership

Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.

LinkedIn: Building the Case for Marketing Effectiveness

Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.

Misleading and Misaligned

In the never-ending quest to prove the value of marketing, improve advertising performance, and simply do more with less, many marketers have embraced Multitouch Attribution (MTA)—a seemingly perfect tool to track every clickable moment on the customer journey. MTA is chock-full of benefits: countless dashboards provide granular reporting, real-time insights and instant credit assignment. It gives digital marketers the sense that they could pinpoint exactly which ads, placements, and even message sequences were driving conversions.

Super Bowl Ads: A Touchdown or a Fumble?

Today’s media, economic and social landscape remain in flux. While the economy showed signs of resilience in 2024, inflationary pressures and shifting consumer behaviors are raising concerns about sustainable growth. At the same time, media spend is at an all-time high, with global advertising on track to top $1.1 trillion in 2025 (up from $1 trillion in 2024).

Discover the Impact of Commercial Analytics

Analytic Partners elevates measurement beyond MMM to empower brands with a commercial view, leading to 495% ROI over three years.

Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement

Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.

Data Doesn’t Lie, but Your ROI Metrics May Mislead

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

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