Retail Media Archives | Page 2 of 2 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

From Globalization to Transformation: How Luxury Brands Should Plan for Success

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

How Kroger Evolved From Individual Theory to Collective Certainty

Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future?

Pinterest: Measuring What Matters

Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships.

resource

resource