Scenario Planning Archives | Page 5 of 6 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Industry

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Analytic Partners and Adweek: Growth in the Face of Disruption

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.

Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term

The question is: what has the biggest impact and how can decisions drive results now while also planting the seeds for future growth?

Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.

Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.

Watch the Video – Scenario Plan for Future Success

Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?

ROI Genome Report: Insights to Accelerate Growth

OI Genome Intelligence Report: Insights to Accelerate Growth: Scenario Plan for Future Success highlights how tomaximize potential.

What the New Normal Means for Advertisers

With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.

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