Scenario Planning Archives | Page 6 of 6 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Measurement Through Uncertainty: Advanced Analytics and Covid-19

Measurement Through Uncertainty: Advanced Analytics and Covid-19 highlights how brands can accurately capture the impact of Covid-19 on business performance.

Watch the Video – Future-Proofing Your Brand: Planning for What’s Next

Even as uncertainty continues surrounding the recovery of our global markets, the time to plan for the future is at-hand.

ROI Genome – Future-Proof Your Brand

ROI Genome Marketing Intelligence Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond highlights how leaders should be planning for the future in the midst of the present disruptive moment.

Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times

While the pandemic is impacting everything from consumer mobility to shifts in media consumption habits to supply chains and economic volatility, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.

Coronavirus: Minimize Risk and Plan

Some disruptions come from well outside the world of business and create many questions and even greater risk.

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