Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
The Winterberry Group forecasts that marketing analytics and data infrastructure spend is expected to grow from $22 billion in 2022 to $32 billion in 2026.
Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.
Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.
Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year
Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.
Under the current conditions, consumers have never been more connected, and they have never been more in need of that connection as working from home, online ordering and even online education continue to trend upward in 2020.
We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.
Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.
