Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.
We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.
How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.
When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.
This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.
