President and CEO
Nancy Smith is Founder and President of Analytic Partners. She began her career as a brand marketer. In the early 2000s she identified a huge and untapped need for better data and better analysis to drive enterprise growth, inspiring the launch of Analytic Partners. Since then, she has built the company into the global leader in analytics and optimization, with offices all over the world, attracting Onex Corporation as an investor to drive further growth in early 2022. Along the way, she has been repeatedly recognized for her success, support of women’s and diversity initiatives, and entrepreneurship including securing certification from the Women’s Business Enterprise National Council (WBENC) and being named a finalist in the Ernst & Young LLP Entrepreneur of the Year 2020 Florida Award. A marketer to her core, Nancy is passionate about the use of data to transform enterprise’s marketing strategies to make them more effective, more customer-centric, and more cost-effective.