What We Do
Founded in 2000, Analytic Partners has grown to be the independent global leader in analytics consulting and technology. We help top-tier companies adapt to the rapidly-evolving world of data, analytics, and strategic and tactical decisioning.
Through integrated consulting services and technology, we drive business results for our clients through:
We are true partners with our clients. We understand the ins and outs of your business and focus on long-term success.
Accurate and validated results are delivered in weeks rather than months. Our experts find the insights in your data for business impact.
We have nearly 20 years in analytics with executive stability that stands out in a volatile industry.
We’re privately held with an unbiased approach and honest perspective; we have no conflicts or vested interests.
Analytic Partners is a Certified Women-Owned Business, and a recognized leader in marketing measurement and optimization, and twice named Smart Data Agency of the Year by I-COM.
President and CEO Nancy Smith founded Analytic Partners in 2000. Prior to starting AP, Nancy worked at ASI (now, Ipsos ASI) and Clairol, where she managed marketing insights projects, teams and vendors. Nancy has an MBA degree from the University at Buffalo School of Management, where she focused on econometrics, marketing and international business. With AP, Nancy is proud to lead the world’s largest independent global marketing analytics solution provider.
As CFO, Jeff Driskill collaborates to identify strategic growth opportunities and oversees budget management, cost-benefit analysis, and forecasting. With more than 20 years of experience in global finance, Jeff has facilitated acquisitions with Serious Eats and Tapad, elevated the New York Mercantile Exchange to a global company, and has driven millions in equity & debt financing. As a founding team member of Tapad, Driskill was central to its $360 million acquisition by Telenor in 2016.
Sandra brings over 25 years of global human resources experience to Analytic Partners, ranging from strategic consulting firms to internet startups, the pharmaceutical industry and AI marketing technology organizations. Her most recent roles include senior positions at Zeta Global, WebMD, Wolters Kluwer Health. Sandra delivers strong change and talent management, HR program alignment and organizational design to ensure companies are set up to thrive.
Rich Gascoyne is responsible for partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments. Previously, Rich was President and Co-founder of EngageSciences, which was acquired by Wayin, upon which he was named CRO. He also served in executive roles at Vignette, Accenture and Claremont Technology Group. Rich is a graduate of the University of Notre Dame and author of the book, “Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals.”
Joe LaSala oversees global marketing efforts across branding, demand generation, sales enablement, and press and analyst relations. Based in New York, Joe has over 20 years of experience in marketing and communications for global technology and services companies. Joe earned his BA at Hobart College and an MBA at Zicklin School of Business – Baruch College.
Located at Analytic Partners’ New York office, Mike Menkes has spent the past decade and a half helping grow Analytic Partners’ consulting services. Mike currently focuses on ROI Genome, key global clients and corporate initiatives centered on delivering client service excellence. Mike has a keen interest in identifying breakthrough insights and implementing processes to help clients make use of advanced analytics.
Based in the NYC office, Konstantinos brings more than 20 years of expertise in marketing analytics and consulting leadership. He has held senior positions at analytics firms including (m)PHASIZE and Nielsen. He has also held roles at The Modeling Group and MMA (Marketing Management Analytics).
Based out of our Shanghai office, Jun is responsible for Asia operations at Analytics Partners. With 15+ years of analytics experience, Jun brings innovative solutions and high-value consulting skills to help global and local clients drive analytic adoptions in Asia. Jun holds a Ph.D. degree from Temple University in the US and a bachelor’s degree from Peking University in China.
Fred Chassé leads AP’s Denver and Charlottesville offices. Fred is responsible for client relationships across a number of industries with a wide range of analytic services. Experienced in implementing complex analytic programs in organizations large and small, Fred is known for consistently driving marketing ROI improvements for many of AP’s clients.
Paul Sinkinson is responsible for the Australian operations at Analytic Partners. With over 15 years of analytics experience, Paul has worked across many of Australia’s leading brands in Finance, FMCG, Logistics, and Travel. Paul has a passion for reducing the complexity of the fragmented marketing environment to create clear pathways for growth.
Based out of our Dublin office, Kevin brings 15+ years of analytics experience to his role as Associate Vice President, EMEA where he helps major brands grow across the globe. Originally from an academic background, Kevin is interested in going beyond the sales impact of marketing, looking at a bigger picture.
Virginie brings to AP 16+ years of management experience in strategic advisory, digital transformation, and analytics, built across several global leadership roles. Beyond her expertise on the client side, Virginie has a keen interest in governance emerging practices to efficiently manage analytics risk.
Aaron Baker is based in AP’s New York office and is responsible for leading project teams to successfully execute marketing effectiveness engagements for large global brands. He has over 15 years of global consulting experience and specializes in econometric modeling, marketing optimization, and dynamic results reporting.
Mike Storms is focused on creating valuable connections between AP and its corporate and data partners. Mike brings leadership experience in architecting data strategies and developing solutions to the role. Mike has a BSE from Princeton University and has led large analytic departments for leading agencies.
We work with the world’s most valued global brands, and we take our clients’ privacy seriously. We do not publicly discuss our clients as we aim to support their business rather than our connection to them. As a global, independent consultancy, over nearly two decades we have worked across every major industry and region.
Our partnerships provide you with privileged access to powerful data and technology. You’ll increase customer understanding and leverage a wide marketplace of integrated offerings.
