Nancy Smith is Founder and President of Analytic Partners Inc, a global, cloud-based, managed software company. AP’s platform advances the democratization of analytics enabling customers to make better and faster decisions.  AP’s adaptive solutions integrate proprietary technology powered by the latest data science enabling deeper business understanding to support accurate, right-time decisioning. AP’s mission is to enable stronger brand-customer connections, drive competitive advantage and deliver commercial success.

As CFO, Jeff Driskill collaborates to identify strategic growth opportunities and oversees budget management, cost-benefit analysis, and forecasting. With more than 20 years of experience in global finance, Jeff has facilitated acquisitions with Serious Eats and Tapad, elevated the New York Mercantile Exchange to a global company, and has driven millions in equity & debt financing. As a founding team member of Tapad, Driskill was central to its $360 million acquisition by Telenor in 2016.

• Maggie Merklin has been an invaluable resource within Analytic Partners for 20 years. Maggie leads our customer-facing teams, and partners with our Product and Business Development teams to drive AP’s growth and development. Maggie plays a key role in bringing new solutions and innovations to address evolving data, and both marketplace, and business challenges.

• Hong Jin, MIT Ph.D, has been with AP for over 13 years, and leads our global R&D initiatives including Advanced Analytics, Methodology, Software Development, data science, AI, Augmented Analytics, and other innovations. Hong has more than 20 years of experience in marketing analytics including optimization solution design and deployment. He has worked in both corporate and consulting environments across multiple industries.

Alexis acts as a trusted advisor, talent champion and change-agent at Analytic Partners. Throughout her career of nearly 20 years, Alexis’ guiding principle has been to create a compelling employee value proposition and ensure leadership capability which can deliver that experience and culture. Her focus at Analytic Partners is to ensure we continue to live our company values of People, Passion, Growth.

Omar Dennis has been with Analytic Partners for over 20 years. Prior to AP, Omar was a co-founder of DBexchange, a SaaS marketing database start-up. Omar has a J.D. from the University at Buffalo School of Law, where he focused on Corporate Finance, Tax, and Intellectual Property.

Joe LaSala oversees global marketing efforts across branding, demand generation, sales enablement, and press and analyst relations. Based in New York, Joe has over 20 years of experience in marketing and communications for global technology and services companies. Joe earned his BA at Hobart College and an MBA at Zicklin School of Business – Baruch College.

• Peter brings a wealth of global experience across a wide range of infrastructure (network, data & cloud), business continuity, security, and enterprise SaaS technology solutions. His most recent roles include senior roles at Reval, Bottomline Technologies, and Allegient Systems.

Susan brings 18+ years of  experience to Analytic Partners. She spent over 12 years at Kantar, where she led global partnerships and managed Kantar’s multi-market audience targeting portfolio. Susan is focused on building out strategic partnerships that will enrich the Analytic Partners offering and enable greater depth of insights for customers.

Located at Analytic Partners’ New York office, Mike Menkes has spent the past decade and a half helping grow Analytic Partners’ solutions. Mike currently focuses on ROI Genome, key global customers and corporate initiatives centered on delivering customer excellence. Mike has a keen interest in identifying breakthrough insights and implementing processes to help customers make use of advanced analytics.

Based in the NYC office, Konstantinos brings more than 20 years of expertise in marketing analytics and consulting leadership. He has held senior positions at analytics firms including (m)PHASIZE and Nielsen. He has also held roles at The Modeling Group and MMA (Marketing Management Analytics).

Fred Chassé leads AP’s Denver and Charlottesville offices. Fred is responsible for customer relationships across a number of industries with a wide range of analytic services. Experienced in implementing complex analytic programs in organizations large and small, Fred is known for consistently driving marketing ROI improvements for many of AP’s customers.

Based out of our Shanghai office, Jun is responsible for Asia operations at Analytics Partners. With 15+ years of analytics experience, Jun brings innovative solutions and high-value consulting skills to help global and local customers drive analytic adoptions in Asia. Jun holds a Ph.D. degree from Temple University in the US and a bachelor’s degree from Peking University in China.

Paul Sinkinson is responsible for the Australian operations at Analytic Partners. With over 15 years of analytics experience, Paul has worked across many of Australia’s leading brands in Finance, FMCG, Logistics, and Travel. Paul has a passion for reducing the complexity of the fragmented marketing environment to create clear pathways for growth.

Jonathan is leading Analytic Partners’ EMEA business from the London office. He brings a wealth of experience in growing businesses and creating customer value, gained in leadership roles at technology brands such as Cisco, Dell and Microsoft. More recently, as SVP, EMEA & APAC at Datminr, he was responsible for the go-to-market and hyper-growth of the award-winning SaaS AI and Machine Learning platform.

Based out of our Dublin office, Kevin brings 15+ years of analytics experience to his role as Associate Vice President, EMEA where he helps major brands grow across the globe. Originally from an academic background, Kevin is interested in going beyond the sales impact of marketing, looking at a bigger picture.

Andy is heading our London office and has more than 20 years of experience in marketing and digital measurement. He spent the last seven years leading a Media & Analytics Measurement Consultancy for Kantar in various international locations. Prior to this, he spent eight years at media conglomerate NBC Universal in New York overseeing research and analytics in the News & Sports division.

Rich is responsible for partnering with top companies to enhance the effectiveness and efficiency of their marketing. Previously, Rich was President and Co-founder of EngageSciences, which was acquired by Wayin, where he was CRO. He served in executive roles at Vignette, Accenture and Claremont Technology Group. Rich is a graduate of Notre Dame and author of  “Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals.”

Based out of our New York office, Preeti Croke brings 15+ years of analytics and measurement experience to her role. Previously Preeti helped build out Analytic Partners’ Product Management and Commercial Success functions and brings a unique understanding of how to leverage our technology to fuel key outcomes for our customers.

Aaron Baker is based in AP’s New York office and is responsible for leading project teams to successfully execute marketing effectiveness engagements for large global brands. He has over 15 years of global consulting experience and specializes in econometric modeling, marketing optimization, and dynamic results reporting.

Mike Storms is focused on creating valuable connections between AP and its corporate and data partners.  Mike brings leadership experience in architecting data strategies and developing solutions to the role.  Mike has a BSE from Princeton University and has led large analytic departments for leading agencies.

Kristin Moody brings over 20 years of analytics experience to her role as Vice President at Analytic Partners. Throughout her 17+ year journey with AP, Kristin has worked across a variety of industries, including hospitality, to deliver robust and innovative analytic solutions. Kristin holds a B.S. in Chemistry from the University of Richmond.

Based in the Singapore office, Mikael has more than 18 years of experience across analytics, innovation forecasting & optimization solutions.  He started his career in Western Europe and for the last 14 years he has focused on the Asia region and has been based across Greater China and Singapore.

Prior to Analytic Partners, Mikael was Vice-President, BASES of the nielsen company Hong-Kong and was responsible for client delivery & business development across Asia.