Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.
We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%
After two long years of virtual networking and conferences, this year’s Cannes Lions proved to be a fantastic opportunity for the advertising industry to finally come together again.
The ability to evolve strategy in real time is table stakes in today’s changing environment. In an ideal world, a strong analytics program allows organizations to proactively shift spend and maximize ROI without friction to achieve success.
One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.
As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.
Disruption may be a word that has come up more frequently in the past year, but the truth is that change has always been present: it is just a question of how it presents itself.
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
Broad-stroke goals and new KPIs popping up left and right after a highly disruptive year can create a disparity between high-level leaders and practitioners that is tough to bridge.
One challenge marketers face is the quickly changing consumer behaviors through this crisis.
