Webinar Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Views From the Front Line: The Top Marketing Investment Tactics for 2023

Discover what the world’s top brands’ marketing teams don’t want you to know about the marketing investment tactics they use to win.

Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action

With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact.

Watch the Video – Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.  Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies. 

Watch the Video – Uncovering Opportunities for Growth

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical.

Marketing Week Panel Discussion: The Greatest Charts of All Time

What is truly driving marketing effectiveness and what can brands do to stay ahead of the curve?

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

Analytic Partners and Adweek: Growth in the Face of Disruption

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.

Watch The Video – Preparing for the Data Apocalypse

B2C Marketers rely on an abundant pool of data to analyze marketing performance and understand consumer behavior.

Watch the Video – Scenario Plan for Future Success

Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.

Watch the Video – Future-Proofing Your Brand: Planning for What’s Next

Even as uncertainty continues surrounding the recovery of our global markets, the time to plan for the future is at-hand.

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