Whitepaper Archives | Page 2 of 2 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Knowledge Hub
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Gartner® Names Analytic Partners A Leader in 2025
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

From Data to Insights: The Outlook for Marketing Analytics

Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI.

Commercial Analytics: Measurement Evolved

The modern marketer's measurement ambitions are outrunning the industry's capabilities. MTA is flawed; MMM is earning a reputation for being slow and too backwards-looking; and Unified Measurement is less than the sum of its parts.

Current Issues in Attribution & How to Overcome Them

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Measurement Through Uncertainty: Advanced Analytics and Covid-19

Measurement Through Uncertainty: Advanced Analytics and Covid-19 highlights how brands can accurately capture the impact of Covid-19 on business performance.

Pinterest: Measuring What Matters

Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships.