Whitepaper Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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Solutions
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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

United in Growth: Transforming Shareholder Value Through CFO-CMO Collaboration

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Discover the Impact of Commercial Analytics

Analytic Partners elevates measurement beyond MMM to empower brands with a commercial view, leading to 495% ROI over three years.

Attribution: Is It Doing More Harm Than Good?

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program

Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them.

Calibrating with Chaos

A whitepaper that deep dives into the most dangerously overlooked sources of “noise” in incrementality experiments in marketing mix models.

CFO and CMO Strategy Guide: A Collaboration to Drive Growth

In many organizations, the disconnect between CFOs and CMOs comes down to agreeing on which metrics really matter. Finance is often skeptical of initiatives without immediate ROI, leaving Marketing with the burden of justifying equally important long-term initiatives with harder-to-track returns.

Generative AI in Marketing Measurement & Optimization

It’s no secret that Generative AI is a hot topic. While AI and Machine Learning (ML) have been powering brands for some time, the recent explosion of generative AI has created a new wave of promising technologies for marketers; however, they introduce new risks and potential pitfalls.

Make Better, Faster, More Profitable Decisions With Commercial Intelligence

By understanding the multiple factors that drive a consumer’s journey, brands can create better connections and make better decisions. 

From Data to Insights: The Outlook for Marketing Analytics

Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI.

Commercial Analytics: Measurement Evolved

The modern marketer's measurement ambitions are outrunning the industry's capabilities. MTA is flawed; MMM is earning a reputation for being slow and too backwards-looking; and Unified Measurement is less than the sum of its parts.

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