Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners
Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance
How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.
We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.
Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.
