Be among the first to receive The 2026 State of Commercial Decisioning Survey by Analytic Partners, launching in April.
The forthcoming research examines how leading advertisers ($1B+) make strategic decisions and shape their marketing budgets in volatile business environments. It reveals how top-performing brands leverage advanced Marketing Mix Modeling/Commercial Analytics to inform enterprise decisioning, accelerate action, and growth.
The study draws on a 100% verified sample of 455 executives responsible for marketing investment decisions across Analytics, Finance, and Marketing.
Early Findings
As a preview of the upcoming survey, Analytic Partners has published a report highlighting 5 critical insights on marketing budget decision-making in 2026. Read the early findings:
