New Unstoppable Awards for Commercial-Focused Marketing at Analytic Partners’ NorthStar Connect 2023

Miami, Florida — February 23, 2023 — Analytic Partners, the leader in commercial analytics, has today announced the launch of the inaugural Unstoppable Awards, to be presented at the NorthStar Connect 2023 event. As the centerpiece of this event, the Unstoppable Awards will recognize the marketing stars driving commercial outcomes that deliver true value.


NorthStar Connect returns to an in-person event after several years of being held virtually, making it an ideal time to launch these awards. It brings together industry leaders from across brands to discuss best practices, key challenges, and innovations in marketing. It takes place from May 9-11, 2023 at the Mondrian Hotel, Miami South Beach for Analytic Partners’ customers.


These exciting new awards have four categories and are open to Analytic Partners’ customers worldwide:


The Illuminator: This award recognizes a key individual who serves as the strategic leader, pioneering data and analytics within their organization to drive commercial growth. The winner will have set a new bar for marketing using analytics to create business value for customers, partners, and employees.


The North Star: This category recognizes an organization revolutionizing marketing analytics as a strategic business asset. The business will have transformed how it makes commercial decisions by using analytics and optimization to drive business growth and influence planning strategies.


The Trailblazer: This category recognizes a customer that has pioneered commercial analytics at their organization.


Decisioning Champion: This award is not based on a submission. It is based on platform usage and highlights a customer who is effectively leveraging Analytic Partners’ GPS Enterprise to drive action.


“We are thrilled to again bring marketing and analytics professionals together at NorthStar Connect 2023,” says Maggie Merklin, Chief Customer Officer at Analytics Partners. “The Unstoppable Awards will recognize the individuals and organizations that are setting the bar for using analytics to drive their business forward. We are looking forward to hearing success stories about how our customers are optimizing their marketing investments to fuel commercial growth”.


Analytic Partners customers with a compelling real-world use case and an amazing success story are invited to enter their Unstoppable Award submissions by April 12, 2023.


Find out more about the Unstoppable Awards at NorthStar Connect 2023 at


Register for NorthStar Connect to be first to hear about invited speakers, workshops, panel discussions and to secure your spot at


About Analytic Partners

Analytic Partners is the leader in commercial analytics. Our platform GPS-Enterprise provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success. For more information on Analytic Partners, visit its website at