Commercial Mix Analytics: Measurement Evolved
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How can an established brand harness the power of evolution in real time in order to thrive in a rapidly changing environment? We recently sat down with Rebecca Panico and Jennifer Benkarski of Hilton to find out how the brand did exactly that and built success amid disruption through a winning analytics strategy. From fostering the adoption of data-driven decisioning to taking action on insights delivered via the commercial mix framework, Hilton is evolving in real time.
Access your copy of the webinar recording to learn more about Hilton’s real-time analytics strategy, including: