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Hilton and Analytic Partners – Navigating Change with Analytics as the North Star


How can an established brand harness the power of evolution in real time in order to thrive in a rapidly changing environment? We recently sat down with Rebecca Panico and Jennifer Benkarski of Hilton to find out how the brand did exactly that and built success amid disruption through a winning analytics strategy. From fostering the adoption of data-driven decisioning to taking action on insights delivered via the commercial mix framework, Hilton is evolving in real time.

Access your copy of the webinar recording to learn more about Hilton’s real-time analytics strategy, including:

  • How to foster cross-departmental collaboration for successful change management
  • Key considerations for shifting to data-driven strategy
  • How to take action on the insights gained through your analytics program
  • And more…