Commercial Analytics Archives | Page 3 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Insights to Speed Up Marketing Budget Decisions this Planning Season

Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.

Nespresso Shifts to Forward-Looking Analytics to Achieve High Analytic Adoption

Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.

Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning

Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.

The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Analytic Partners has been recognized as a Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

Why Omnichannel Still Matters for Marketing Execution and Measurement

Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.

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