This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.
Tariffs creating chaos? Discover how brands can use Commercial Analytics to turn pricing shocks into strategic opportunity.
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.
Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.
In the never-ending quest to prove the value of marketing, improve advertising performance, and simply do more with less, many marketers have embraced Multitouch Attribution (MTA)—a seemingly perfect tool to track every clickable moment on the customer journey. MTA is chock-full of benefits: countless dashboards provide granular reporting, real-time insights and instant credit assignment. It gives digital marketers the sense that they could pinpoint exactly which ads, placements, and even message sequences were driving conversions.
Marketing in 2025 demands more than gut instinct—it requires data-driven decisioning. Learn how top marketers use Commercial Intelligence.
The rise of AI and open-source models has commoditized marketing measurement, but do they truly deliver—or just distract?
In her recent interview with Morketing, Analytic Partners’ President and CEO, Nancy Smith, discusses the state of marketing measurement.
