The 2026 State of Commercial Decisioning Survey
Be among the first to receive the third set of findings of The 2026 State of Commercial Decisioning Survey by Analytic Partners, released later this year.
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Archive
From Metrics to Meaning: Reframing Enterprise Measurement
See why we believe the Gartner Magic Quadrant report can help CMOs elevate measurement beyond marketing to drive enterprise decisioning.
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The CFO Playbook
This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.
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NorthStar Connect 2025: Trust, Innovation, and the Takeaways
The ability to align on critical decisions and maintain agility amid unprecedented change requires a trusted partnership.
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Insights & Innovators: Nancy Smith on How CEOs Can Make Better Decisions, Faster
In an era of unprecedented change, CEOs are demanding one underlying thing: the ability to make better decisions, faster.
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A traves-tea, an industry ask, and some inspiration
Joy Talbot shares an insider view on the Yorkshire Tea campaign and her thoughts on the 2024 IPA Effectiveness Awards.
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Three Things You Should Know About Brands and Pricing
Joy Talbot explores how advertising can reduce the impact price rises have on sales in the long term.
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Responsible AI for Strategic Decisioning
Analytic Partners uses advanced AI, including machine learning, agentic AI and generative AI, to enhance its GPS Enterprise® platform and associated ROI Genome® embedded intelligence. The company's approach is measured and proactive, with a focus on building secure, trusted applications with the necessary human oversight to ensure accurate Commercial Analytics models.
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How to Build a Smarter Marketing Budget
Budgeting season can feel like a rigged game of poker — The CMO over-asks, the CFO under-trusts. See why a calibrated marketing budget can help reinforce strategic alignment.
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Scenario Planning Amid Uncertainty: Revive Forecasts and Long-Term Strategy
Discover how scenario planning and Commercial Analytics help business leaders navigate uncertainty, drive ROI, and future-proof long-term planning.
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