Commercial Analytics Archives | Page 3 of 9 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Discover the Impact of Commercial Analytics

Analytic Partners elevates measurement beyond MMM to empower brands with a commercial view, leading to 495% ROI over three years.

Attribution: Is It Doing More Harm Than Good?

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Build vs. Buy: Key Considerations for Elevating Your MMM Program

Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.

The Cookie That Just Won’t Crumble: What This Means For Your Marketing Measurement Strategy

On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.

Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement

Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.

Elevating Commercial Analytics Partnerships at NorthStar Connect Europe

We recently hosted our NorthStar Connect customer event in London, bringing together marketing, finance and analytics executives from Europe’s top brands to network, hear the latest industry insights and exchange perspectives.

1 + 1 = 3: CFOs and CMOs Must Form One Team to Achieve Growth

Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year

Data Doesn’t Lie, but Your ROI Metrics May Mislead

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling

Insights to Speed Up Marketing Budget Decisions this Planning Season

Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.

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