e-commerce Archives | Page 2 of 2 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

Watch the Video – Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.  Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies. 

From Globalization to Transformation: How Luxury Brands Should Plan for Success

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

Future-Proofing for Success: Growth in the Midst of Change

As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future?

Pinterest: Measuring What Matters

Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships.

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