Marketing Budget Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

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60% of Growth Comes From Beyond Marketing – Are You Factoring It In?

Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.

The Four Stages of the CFO – CMO Partnership: A Simple Tool to Assess and Strengthen Your Partnership

Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.

CFO and CMO Strategy Guide: A Collaboration to Drive Growth

In many organizations, the disconnect between CFOs and CMOs comes down to agreeing on which metrics really matter. Finance is often skeptical of initiatives without immediate ROI, leaving Marketing with the burden of justifying equally important long-term initiatives with harder-to-track returns.

Insights to Speed Up Marketing Budget Decisions this Planning Season

Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.

Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

The Marketer’s Guide To Survive

Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.

Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023

Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.

Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.

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