Marketing Measurement Archives | Page 13 of 17

How Brands Can Connect the Dots to Thrive as Data Dwindles

Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.

How Cox Communications Stayed Close to Their Customers Despite Data Deprecation

How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.

Watch the Video – Uncovering Opportunities for Growth

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical.

Marketing Week Panel Discussion: The Greatest Charts of All Time

What is truly driving marketing effectiveness and what can brands do to stay ahead of the curve?

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

ROI Genome Intelligence Report: Uncovering Growth Opportunities

When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.

The Future of Measurement in a Cookie-Less World: The 4 Things Business Leaders Should Remember

In our recent panel discussion, we took a deep dive into the future of measurement success in a cookie-less world.

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

From Data to Wisdom: 20 Insights for 20 Years

Disruption may be a word that has come up more frequently in the past year, but the truth is that change has always been present: it is just a question of how it presents itself.

20 Insights For 20 Years E-book

Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.