Marketing Measurement Archives | Page 14 of 16

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

Video: Has 2020 Ripped Up Your Measurement “Menu”?

Gordan Ramsey’s Kitchen Nightmares is the spitting image of what the pandemic did to businesses around the globe.

Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.

When it Comes to Video Advertising, Each Second Counts

Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.

Watch the Video – Scenario Plan for Future Success

Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.

How Businesses Can Create Their Own Best Odds for Success

The brands that will not only survive but thrive as we face an uncertain future will be the ones that opt for data-driven decisioning supported by the power of scenario planning to re-optimize their marketing spend and mitigate against potential loss.

Modern Challenges Require a Measurement Evolution

Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.

Current Issues in Attribution & How to Overcome Them

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

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