Marketing Measurement Archives | Page 2 of 16 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
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  Create refined, actionable customer segments that transcend surface-level demographics and data.
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Industry

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A traves-tea, an industry ask, and some inspiration

Joy Talbot shares an insider view on the Yorkshire Tea campaign and her thoughts on the 2024 IPA Effectiveness Awards.

Three Things You Should Know About Brands and Pricing

Joy Talbot explores how advertising can reduce the impact price rises have on sales in the long term.

Responsible AI for Strategic Decisioning

Analytic Partners uses advanced AI, including machine learning, agentic AI and generative AI, to enhance its GPS Enterprise® platform and associated ROI Genome® embedded intelligence. The company's approach is measured and proactive, with a focus on building secure, trusted applications with the necessary human oversight to ensure accurate Commercial Analytics models.

How to Build a Smarter Marketing Budget

Budgeting season can feel like a rigged game of poker — The CMO over-asks, the CFO under-trusts. See why a calibrated marketing budget can help reinforce strategic alignment.

Scenario Planning Amid Uncertainty: Revive Forecasts and Long-Term Strategy

Discover how scenario planning and Commercial Analytics help business leaders navigate uncertainty, drive ROI, and future-proof long-term planning.

Winterberry – Demystifying Creative Intelligence

This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.

Tariff Defense: Navigating Tariff Shocks with Commercial Analytics

Tariffs creating chaos? Discover how brands can use Commercial Analytics to turn pricing shocks into strategic opportunity.

Stop Gambling, Start Strategizing: MMM – The Secret Weapon of Smart Upfront and Newfront Buying

It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage

60% of Growth Comes From Beyond Marketing – Are You Factoring It In?

Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.

Why DIY MMM Rarely Makes a Splash

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

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