In 2026, performance discussions are no longer limited to marketing teams. Investment decisions now demand a shift in commercial decision-making: integrating marketing, analytics, finance, and executive leadership.
The report presents 5 key insights from Analytic Partners’ 2026 State of Commercial Decisioning Survey, shaping marketing budget decisions.
The report presents research from over 120 creative and media agencies in the US and UK.
Analytic Partners is named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026.
See why we believe the Gartner Magic Quadrant report can help CMOs elevate measurement beyond marketing to drive enterprise decisioning.
Analytic Partners receives the highest scores in three out of four Use Cases in the Critical Capabilities for MMM Solutions report.
Analytic Partners is named a Leader for Marketing Mix Modeling Solutions.
This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.
The ability to align on critical decisions and maintain agility amid unprecedented change requires a trusted partnership.
In an era of unprecedented change, CEOs are demanding one underlying thing: the ability to make better decisions, faster.
