Marketing Measurement Archives | Page 2 of 17

Creative Intelligence: Adopting & Operationalizing Creative Intelligence

The report presents research from over 120 creative and media agencies in the US and UK.

The Forrester Wave™ Names Analytic Partners A Leader in 2026

Analytic Partners is named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026.

From Metrics to Meaning: Reframing Enterprise Measurement

See why we believe the Gartner Magic Quadrant report can help CMOs elevate measurement beyond marketing to drive enterprise decisioning.

Gartner® Ranks Analytic Partners in Critical Capabilities for MMM Solutions

Analytic Partners receives the highest scores in three out of four Use Cases in the Critical Capabilities for MMM Solutions report.

Gartner® Names Analytic Partners A Leader in 2025

Analytic Partners is named a Leader for Marketing Mix Modeling Solutions.

The CFO Playbook

This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.

NorthStar Connect 2025: Trust, Innovation, and the Takeaways

The ability to align on critical decisions and maintain agility amid unprecedented change requires a trusted partnership.

Insights & Innovators: Nancy Smith on How CEOs Can Make Better Decisions, Faster

In an era of unprecedented change, CEOs are demanding one underlying thing: the ability to make better decisions, faster.

A traves-tea, an industry ask, and some inspiration

Joy Talbot shares an insider view on the Yorkshire Tea campaign and her thoughts on the 2024 IPA Effectiveness Awards.

Three Things You Should Know About Brands and Pricing

Joy Talbot explores how advertising can reduce the impact price rises have on sales in the long term.