Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.
Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them.
A whitepaper that deep dives into the most dangerously overlooked sources of “noise” in incrementality experiments in marketing mix models.
On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.
Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.
Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
We recently hosted our NorthStar Connect customer event in London, bringing together marketing, finance and analytics executives from Europe’s top brands to network, hear the latest industry insights and exchange perspectives.
Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.
Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year
Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
