Marketing Measurement Archives | Page 5 of 15 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Analytic Partners has been recognized as a Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

Why Omnichannel Still Matters for Marketing Execution and Measurement

Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.

Why Omnichannel Still Matters for Marketing Execution and Measurement

Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.

Make Better, Faster, More Profitable Decisions With Commercial Intelligence

By understanding the multiple factors that drive a consumer’s journey, brands can create better connections and make better decisions. 

How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

As the urgency to address the climate crisis intensifies, businesses are increasingly recognizing the need to align their operations with sustainability goals.

Outlook on Analytics: Insights and Advice from the Latest Winterberry Report

The Winterberry Group forecasts that marketing analytics and data infrastructure spend is expected to grow from $22 billion in 2022 to $32 billion in 2026.

Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator

No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.

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The Future of Marketing Measurement & Optimization: Insights from a Leader

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Applying Commercial Intelligence to Drive Business Value

Why Omnichannel Still Matters for Marketing Execution and Measurement

Why Omnichannel Still Matters for Marketing Execution and Measurement

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

Make Better, Faster, More Profitable Decisions With Commercial Intelligence

How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

Outlook on Analytics: Insights and Advice from the Latest Winterberry Report

Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator