Marketing Measurement Archives | Page 5 of 16 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Insights to Speed Up Marketing Budget Decisions this Planning Season

Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.

Generative AI in Marketing Measurement & Optimization

It’s no secret that Generative AI is a hot topic. While AI and Machine Learning (ML) have been powering brands for some time, the recent explosion of generative AI has created a new wave of promising technologies for marketers; however, they introduce new risks and potential pitfalls.

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.

Nespresso Shifts to Forward-Looking Analytics to Achieve High Analytic Adoption

Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.

Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning

Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.

The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Analytic Partners has been recognized as a Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

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