Marketing Measurement Archives | Page 8 of 17

The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

From Data to Insights: The Outlook for Marketing Analytics

Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI.

Analytic Partners Introduces a New Brand Identity

It is with great excitement that we introduce Analytic Partners' new brand identity, a vibrant, dynamic system that mirrors our company, platform, and history as an industry leader.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

How VF Corporation Used Marketing Analytics To Seize Market Share

What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners

Commercial Analytics – The New, Cooler, Faster, Kid on the Block

Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.