In many organizations, the disconnect between CFOs and CMOs comes down to agreeing on which metrics really matter. Finance is often skeptical of initiatives without immediate ROI, leaving Marketing with the burden of justifying equally important long-term initiatives with harder-to-track returns.
Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.
Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.
Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
