Multi Touch Attribution Archives | Page 2 of 2 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Marketing’s Last-Click Obsession is Undermining ROI

Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.

Evolving Beyond MMM and MTA with Unified Commercial Decisioning

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.

Current Issues in Attribution & How to Overcome Them

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Adapt With Speed to Insights During Turbulent Times

We live in turbulent times, in these times organizations need to reach smarter data-driven decisions faster than ever.

Digital ≠ MTA: Getting Measurement Right

As with many things, the best approach is a holistic one. That’s why we undertake an adaptive approach, leveraging Commercial Mix Modeling to provide deep insights that drive real value.

Is the Google Chrome Announcement Another Nail in the MTA Coffin?

When Google announced the impending removal of third-party cookies, a temporary pandemonium ensued.

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