How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.
In our recent panel discussion, we took a deep dive into the future of measurement success in a cookie-less world.
An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.
Marketers’ days of continually expanding data access have come to an end. Rather than data expansion, we are quickly seeing data availability shrink.
B2C Marketers rely on an abundant pool of data to analyze marketing performance and understand consumer behavior.
As with many things, the best approach is a holistic one. That’s why we undertake an adaptive approach, leveraging Commercial Mix Modeling to provide deep insights that drive real value.
When Google announced the impending removal of third-party cookies, a temporary pandemonium ensued.
