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  • See All Solutions
  • Commercial Analytics
    Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence. 
  • Marketing Mix Modeling
    Level up your MMM with models that integrate external factors to enable forward-looking decisioning. 
  • Agile Learning
    Design, execute, and measure key business experiments with our fully integrated test and learn the solution. 
  • Brand Impact
    Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets. 
  • Pricing Optimization
    Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth. 
  • Customer Segmentation
    Create refined, actionable customer segments that transcend surface-level demographics and data. 
By Industry
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  • Hospitality
  • Financial Services
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  • CDO
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  • Pricing Optimization
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  • ROI Genome
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Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning

Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.

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The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

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Leveraging Insights and Scenario Planning to Manage Constant Change

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

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How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

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The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

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The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

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Views From the Front Line: The Top Marketing Investment Tactics for 2023

Discover what the world’s top brands’ marketing teams don’t want you to know about the marketing investment tactics they use to win.

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The Marketer’s Guide To Survive

Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.

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How Cox Communications Is Using Data and Analytics To Create a Culture of Confidence

See what Cox Communications is achieving from working with Analytic Partners

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Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be constantly changing but planning for success is still possible.

Read More
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