Siloed Metrics Archives | Page 2 of 3 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Platform
Solutions
- See All Solutions
- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
By Industry
Retail
Hospitality
Financial Services
All Industries
All Industries
By Role
CFO
CMO
CDO
All Roles
All Roles
Knowledge Hub
resource
Gartner® Recognizes Analytic Partners as a Leader
View the Report
About
resource
Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
View the Report

See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Marketing’s Last-Click Obsession is Undermining ROI

Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.

Is Hyper-Targeting Overhyped?

Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.

The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.

ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t

In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

Make Love, Not War When Collecting First-Party Data

With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.

ROI Genome Intelligence Report: The Advertising Evolution

Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands. Because their understanding of the media landscape needs updating.

The 4 Biggest Changes in Marketing Through a Measurement Lens

Since Analytic Partners was founded over 20 years ago, there has been no shortage of shifts in the marketing industry.

Evolving Beyond MMM and MTA with Unified Commercial Decisioning

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.

resource