Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.
The ability to evolve strategy in real time is table stakes in today’s changing environment. In an ideal world, a strong analytics program allows organizations to proactively shift spend and maximize ROI without friction to achieve success.
We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.
