Global marketing analytics company continues to strengthen its executive team by adding LaSala as the new marketing lead.

New York, April 4, 2017 – Analytic Partners, a leader in global marketing analytics, announced the addition of Joseph LaSala as Vice President of Marketing. This quickly follows the addition of Tom O’Sullivan as SVP, Global Business Development as the company continues to strengthen the leadership team with an eye towards accelerating growth.

As VP of Marketing, LaSala will focus on overseeing global marketing efforts across branding, demand generation, sales enablement, and press and analyst relations. Analytic Partners creates data-driven solutions to improve marketing results through proprietary technology, adaptive analytics and elite consultative services. Since 2000, Analytic Partners has helped improve ROI by an average of 30% for many of the world’s top brands through identifying marketing-driven revenue opportunities and providing new means of competitive advantage.

“We have been the successful chief marketers’ secret weapon,” said Nancy Smith, CEO of Analytic Partners. “As we accelerate our growth, we aim to amplify our messaging and drive the industry forward by addressing the analytics knowledge gap. Joe will be instrumental in making us much less of a secret and further educating the marketplace about how marketers can turn their data into expertise to drive results.”

Joseph LaSala brings to the role over 15 years of experience in marketing and communications for global technology and services companies. He most recently led marketing for IgnitionOne, an advertising and marketing technology and services company. Previously he had held marketing roles for Oberon Media, McGraw-Hill, and Align Communications.

“As a marketer, myself, I am amazed by the capabilities Analytic Partners brings to the table around media-mix modeling (MMM), multi-touch attribution (MTA) and marketing strategy,” said LaSala. “I am honored to have the opportunity to help tell this story and help other marketers uncover enormous value.”