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Industry veteran to enhance customer focused digital media solutions for global analytics company
New York, NY (November 28, 2018) – Analytic Partners, the global leader in analytics, today announced the appointment of Jennifer Leire as Vice President, Client Engagement.
In this new role, Leire will leverage her deep digital expertise and experience with data and activation platforms, media platforms, and publishers to help onboard and establish datasets for advanced analytics on behalf of Analytic Partners clients.
Leire was previously VP of Account Management at Marketing Evolution, where she was responsible for leading the organization’s key client engagements across industries including Retail, Financial Services and Automotive. She has also served as Consulting Manager, PMO, with Adobe.
Most notably, she helped establish and grow Dynamic Logic – one of the first digital tracking and measurement companies – rising over the course of her 11-year tenure to become SVP of the company’s Agency Group.
“Jenn’s passion for digital media started early in her career and her strong knowledge and expertise of the global ecosystem will be vital as we look to further our customer-focused solutions,” said Nancy Smith, CEO of Analytic Partners. “Her enthusiasm for team leadership and people development, in support of client delivery excellence, will be invaluable assets as we continue to grow towards our goal of being the premiere global analytics company.”
“Analytic Partners has grown through long-term relationships and delivering services empowered by robust technology and advanced data science,” said Leire. “I am excited to leverage my experience to help some of the world’s biggest brands turn data into expertise.”