Returning to I-COM for their Second Win, Analytic Partners Took Top Prize in the Carrefour & Google Challenge
MALAGA, May 15, 2019 – Analytic Partners, a global leader in analytics, has been selected as 2019 Smart Data Agency of the Year at the I-COM Global Summit in Malaga, Spain. The Analytic Partners team also claimed first place for the Carrefour & Google Challenge in the I-COM Data Science Hackathon in the Tier 1 Masters Category. This is the second I-COM Hackathon win and second Smart Data Agency of the Year win for Analytic Partners.
The I-COM Data Science Hackathons are a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modelling challenges on marketers’ datasets. The Analytic Partners team (“Hackvengers”) competed against other Tier 1 Master data science teams.
“Congratulations to Analytic Partners on winning at the I-COM Awards 2019. Our awards recognise and reward those organisations pushing the needle of innovation, whilst delivering cutting edge solutions for a host of brands and clients around the world. This year we saw not just a record number of entries but entries of the highest quality, making the decisions for those voting as well as our boards and juries very challenging. Being a winner recognises the professionalism, creativity and cutting-edge work carried out by those at the forefront of our industry. Well done for everything you have done to achieve this accolade.” said Andreas Cohen, Chairman, I-COM.
“We are very proud of our team’s Smart Data Agency of the Year achievement and for winning the Carrefour & Google Challenge Hackathon which once again proves the importance of an adaptive approach that balances technology and services,” said Nancy Smith, CEO of Analytic Partners. “Our winning team provided an elegant solution and leveraged storytelling to bring both the analytics and power of the insights to life.”
About Analytic Partners
Analytic Partners is a global analytics company that leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth, and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.
I-COM helps companies with their business transformation to become a fully customer-centric and Smart Data Marketing driven enterprise.
Smart Data Marketing is a term that we have created to describe a more holistic approach to marketing which covers not only the area of promotion but also product development and customer experience.
The I-COM Global Summit is the world’s leading annual event on Smart Data Marketing where the who’s who from around the world gather to inspire, connect and develop.
It’s a unique opportunity to explore in a trusted environment the forefront of this paradigm where 80+ case studies are put forward. The summit enables an intimate open atmosphere for the attendees to build their Data Ecosystem dream team by being invitation-only, premium and artistically crafted.