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With nearly 30 years of experience, Bachmann will spearhead Analytic Partners’ growth in the Western hemisphere
New York, NY (January 6, 2020) – Analytic Partners, the global leader in analytics, today announced that it has named Kathy Bachmann as general manager (GM) of the Americas.
Based in the New York City office, Bachmann will establish and oversee the strategies for team, product and revenue growth in both North America and Latin American markets for Analytic Partners.
Bachmann has nearly 30 years of experience in management, strategy and business development, most recently at Comscore, where she was chief operating officer (COO). Prior to that, Bachmann served as COO and EVP, product management at identity-based data and marketing company, Throtle.
Notably, Bachmann worked at Neustar and MarketShare (a predictive analytics company acquired by Neustar in 2015) for four years. As GM of Americas, she oversaw revenue and profitability for global accounts headquartered in the U.S. across more than 15 industries, led sales and customer success teams that grew from 25 to 300, and served on the senior management team.
She has also held marketing strategy roles at Quest Diagnostics, Cendant Corporation (portfolio of travel brands), Merrill Lynch, and American Express.
“Kathy brings to Analytic Partners a unique and diverse background in growth and strategy,” said Nancy Smith, President and CEO of Analytic Partners. “She will undoubtedly be an exceptional leader as we continue to grow in the Americas and help our clients turn data into expertise.”
“I am thrilled to be joining the team at Analytic Partners, a true industry leader with an incredible reputation for driving success for some of the world’s biggest brands through integrated services and technology,” said Bachmann. “The company has enormous potential for continued growth, and I am excited to be part of that story.”
Bachmann holds an MBA in advanced strategy and corporate finance from the Wharton School at the University of Pennsylvania and a B.S. in marketing and logistics from Ohio State University.
About Analytic Partners
Analytic Partners is a global analytics company that leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth, and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.
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