Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance
Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.
We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%
While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.
After two long years of virtual networking and conferences, this year’s Cannes Lions proved to be a fantastic opportunity for the advertising industry to finally come together again.
Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.
We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.
In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting
We sat down with two customers to discuss the everlasting marketing truths and holistic measurement in times of change.
How holistic measurement can empower you to succeed in uncharted territory.
