Advertising & Media Archives | Page 5 of 7 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Evolve Your Brand in Times of Change

We sat down with two customers to discuss the everlasting marketing truths and holistic measurement in times of change.

How Frontier Communications Used Analytics To Create Internal Alignment

How holistic measurement can empower you to succeed in uncharted territory.

How Hilton Discovered What Worked, When, and Why

Hilton’s Jen Benkarski and Rebecca Panico discuss why and how they changed their approach to measurement

Does Your Strategy Stink?

In today’s bonkers business world, pronounced and unpredictable disruption has become a daily deal: Covid ‣ Shift to Goods ‣ Supply Chain Constipation ‣ Inflation ‣ ??

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

ROI Genome Intelligence Report: The Advertising Evolution

Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands. Because their understanding of the media landscape needs updating.

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action

With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact.

How SharkNinja Optimized Their Marketing Investment Strategies

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

How Brands Can Connect the Dots to Thrive as Data Dwindles

Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.

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