Advertising & Media Archives | Page 6 of 7 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

How Brands Can Connect the Dots to Thrive as Data Dwindles

Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.

Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.

When it Comes to Video Advertising, Each Second Counts

Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.

What the New Normal Means for Advertisers

With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.

resource

resource