Advertising & Media Archives | Page 7 of 7 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
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  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future?

What Drives Marketing ROI?

The updated Analytic Partners’ ROI Genome Marketing Intelligence Report Compilation is our annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

Pinterest: Measuring What Matters

Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships.

Olympic Sponsorship: Is It Worth It?

As with the World Cup, there is a strong desire for corporations to remain top of mind with so many eyes and ears focused on the Games.

FIFA World Cup Sponsorship: Is It Worth It?

With so many eyes and ears concentrated on one place for an extended period of time, the desire to cash in on the event is strong – but it will come at a cost.

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