Brand Impact Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Industry

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Unlock the Multiplier Effect in China’s Complex Media Landscape

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Winterberry – Demystifying Creative Intelligence

This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.

60% of Growth Comes From Beyond Marketing – Are You Factoring It In?

Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.

Time to Double-Down on Connected TV Advertising

Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

Brand Impact Solution

Read this overview to learn how marketers can answer key questions on the drivers of brand health and connect brand metrics to hard currency. This introduction provides the high-level benefits of leveraging Brand Impact as part of your Commercial Analytics program.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.

How Twitter Quantifies the Impact of Marketing on Revenue

See how Twitter and Analytic Partners worked together to

Microsoft and Analytic Partners

Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.

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