Brand vs. Performance Marketing Archives | Page 2 of 4 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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Why Omnichannel Still Matters for Marketing Execution and Measurement

Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.

Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator

No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.

Data Doesn’t Lie, but Your Marketing Metrics Can Mislead You

Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.

How VF Corporation Used Marketing Analytics To Seize Market Share

What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners

Watch the video – How to Thrive in the Brave New World of Omnichannel

Under the current conditions, consumers have never been more connected, and they have never been more in need of that connection as working from home, online ordering and even online education continue to trend upward in 2020.

Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.

How Twitter Quantifies the Impact of Marketing on Revenue

See how Twitter and Analytic Partners worked together to

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

Hill’s Pet – Harnessing Evolution To Deliver Growth

Hill’s Pet’s Joe Keating shares how a successful analytics strategy allowed them to outpace their category – even during dynamic economic times.

How VF Corporation Combated the Changeable Market

Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance

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