Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.
We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%
While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.
Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.
In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting
We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.
Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.
One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.
Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands. Because their understanding of the media landscape needs updating.
With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact.
