Commercial Analytics Archives | Page 5 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Analytic Partners Introduces a New Brand Identity

It is with great excitement that we introduce Analytic Partners' new brand identity, a vibrant, dynamic system that mirrors our company, platform, and history as an industry leader.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

How VF Corporation Used Marketing Analytics To Seize Market Share

What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners

Commercial Analytics – The New, Cooler, Faster, Kid on the Block

Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.

The Marketer’s Guide To Survive

Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.

Watch the video – How to Thrive in the Brave New World of Omnichannel

Under the current conditions, consumers have never been more connected, and they have never been more in need of that connection as working from home, online ordering and even online education continue to trend upward in 2020.

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