Commercial Analytics Archives | Page 8 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Current Issues in Attribution & How to Overcome Them

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?

Don’t Guess, Test: Use Data To Evolve for a Changed World

What we are seeing today is an accelerated shift in behavior and likely the most significant creation of trends since the end of World War II.

Adapt With Speed to Insights During Turbulent Times

We live in turbulent times, in these times organizations need to reach smarter data-driven decisions faster than ever.

Digital ≠ MTA: Getting Measurement Right

As with many things, the best approach is a holistic one. That’s why we undertake an adaptive approach, leveraging Commercial Mix Modeling to provide deep insights that drive real value.

Is the Google Chrome Announcement Another Nail in the MTA Coffin?

When Google announced the impending removal of third-party cookies, a temporary pandemonium ensued.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

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