In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting
How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.
Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.
With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.
The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.
Customer Obsession is the good idea that is hard to do. Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.
How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.
As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.
