Consumer Behavior Archives | Page 4 of 5 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

ROI Genome Intelligence Report: Uncovering Growth Opportunities

When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.

What the New Normal Means for Advertisers

With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.

Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times

While the pandemic is impacting everything from consumer mobility to shifts in media consumption habits to supply chains and economic volatility, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.

Coronavirus: Minimize Risk and Plan

Some disruptions come from well outside the world of business and create many questions and even greater risk.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

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