Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.
Under the current conditions, consumers have never been more connected, and they have never been more in need of that connection as working from home, online ordering and even online education continue to trend upward in 2020.
Hill’s Pet’s Joe Keating shares how a successful analytics strategy allowed them to outpace their category – even during dynamic economic times.
Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.
We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.
We sat down with two customers to discuss the everlasting marketing truths and holistic measurement in times of change.
There has been no shortage of change in the marketing industry over the past decade and the complexity of the advertising ecosystem has increased, especially within e-commerce. With so much to consider, how can marketers still plan for future success and growth and not become last month’s fashion trend?
How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.
Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.
